Tory Burch, one of the world’s hottest designers, held a styling class for VIP clients and some power bloggers last Thursday at the Tory Burch flagship store in Cheongdam-dong, southern Seoul, which opened on the previous day.
The Cheongdam store is the biggest of all Tory Burch’s shops and shows off a totally new concept. The first floor appears to be like any other boutique, but the second floor is decorated like a miniature of Burch’s home in New York, with a library and a living room.
“It was inspired by my apartment so it is different. Like the colors -- the walls are of green velvet in my house. But the place is very similar to my place, so when I first walked in here, I thought ‘Wow,’” said Burch.
Burch introduced nine different summer looks with the help of three models. The nine styles included a neutral dress accessorized with metallic jewelry, a black dress -- which became the brand’s number one seller after actress Gwyneth Paltrow was spotted in it -- with flesh-tone shoes that elongate the legs, and a boy-meets-girl look for which she matched a loose top that could have belonged to one’s husband or boyfriend with a very feminine sequin skirt.
Among the showcased garments, the famous Tory Tunic, which made the brand famous, received many admiring looks from the audience.
“I actually got the idea for the design from a tunic I found at a flea market in Paris. I bought it for $30,” said Burch.
She also showed a dark knit-dress that can be perfect for both day and evening. The idea for the design came from a dress her mother used to wear in the 1960s. Burch confessed how she had coveted it so much and tried to steal it from her mother‘s closet.
More inspirations were found during her short stay in Korea, said Burch.
“I was inspired from how women dress here, how they put together different items in a way that looks nice and can also show their personalities,” she said.
“We’re working on smaller heels, which I guess it will work in your market, too, because I see many of you wearing small heels. I’m excited that I’ve already started.”
If you want to add some accent to your looks, try custom jewelry or belts, suggested Burch. No need to worry about matching them perfectly.
“I love when things don’t necessarily match. We just throw them in together and make them look chic,” said Burch.
Burch launched a fashion label named “TRB by Tory Burch,” which she later changed to “Tory Burch” -- in New York in February 2004. It was an immediate success, as the store was almost completely sold out on the opening day. The brand now has over 600 shops worldwide and records some 300 billion won in sales every year.
By Park Min-young (claire@heraldm.com)
The Cheongdam store is the biggest of all Tory Burch’s shops and shows off a totally new concept. The first floor appears to be like any other boutique, but the second floor is decorated like a miniature of Burch’s home in New York, with a library and a living room.
“It was inspired by my apartment so it is different. Like the colors -- the walls are of green velvet in my house. But the place is very similar to my place, so when I first walked in here, I thought ‘Wow,’” said Burch.
Burch introduced nine different summer looks with the help of three models. The nine styles included a neutral dress accessorized with metallic jewelry, a black dress -- which became the brand’s number one seller after actress Gwyneth Paltrow was spotted in it -- with flesh-tone shoes that elongate the legs, and a boy-meets-girl look for which she matched a loose top that could have belonged to one’s husband or boyfriend with a very feminine sequin skirt.
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| Tory Burch (second from left) poses with models after her styling class at the Tory Burch flagship store in Cheongdam-dong on June 24. Tory Burch |
Among the showcased garments, the famous Tory Tunic, which made the brand famous, received many admiring looks from the audience.
“I actually got the idea for the design from a tunic I found at a flea market in Paris. I bought it for $30,” said Burch.
She also showed a dark knit-dress that can be perfect for both day and evening. The idea for the design came from a dress her mother used to wear in the 1960s. Burch confessed how she had coveted it so much and tried to steal it from her mother‘s closet.
More inspirations were found during her short stay in Korea, said Burch.
“I was inspired from how women dress here, how they put together different items in a way that looks nice and can also show their personalities,” she said.
“We’re working on smaller heels, which I guess it will work in your market, too, because I see many of you wearing small heels. I’m excited that I’ve already started.”
If you want to add some accent to your looks, try custom jewelry or belts, suggested Burch. No need to worry about matching them perfectly.
“I love when things don’t necessarily match. We just throw them in together and make them look chic,” said Burch.
Burch launched a fashion label named “TRB by Tory Burch,” which she later changed to “Tory Burch” -- in New York in February 2004. It was an immediate success, as the store was almost completely sold out on the opening day. The brand now has over 600 shops worldwide and records some 300 billion won in sales every year.
By Park Min-young (claire@heraldm.com)
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답글삭제Summer styling tips from Tory Burch Tory Burch, one of the world’s hottest designers, held a styling class for VIP clients and some power bloggers l..