The country is heating up for the much-anticipated game against Greece on Saturday night, Korea’s first 2010 World Cup match. Wherever you may be watching the game, be sure to prepare your World Cup cheer gear. This year, as usual, the key for the Korean team fans is to wear red.
The choice is yours, as numerous kinds of red t-shirts become available at stores as more and more companies are jumping in on the World Cup marketing craze.
Even the so-called “official” 2010 World Cup t-shirt is created by two different groups.
The first, authorized by the Korean Football Association is a basic red round-neck t-shirt with this year’s slogan “The Shout of Reds, United Korea,” splashed across the front in white.
The phrase was co-created by the Korea Football Association, Hyundai Motor and Red Devils supporter groups. The shirt is being sold exclusively at Homeplus discount outlets.
K-League Supporters Union also designed their own official 2010 World Cup t-shirt, red and round-necked as well, with the year’s slogan “ALL THE REDS.” Fashion Group Hyungji, which has been supporting the KSU since last year, produced the shirts.
“The T-shirt has a “#” shaped pattern in the front, which symbolizes the undefeated record of King Gwanggaeto the Great of the Goguryeo Kingdom,” said Kim Seung-ho, a marketing team official at Hyungji.
Both of the “official” T-shirt makers claim that they are succeeding the famous official slogans “Be the Reds” in 2002 and “Reds Go Together” in 2006.
Women’s fashion brands such as Besti Belli and Si of Shinwon Group broke away from dull and square t-shirts and offer various styles of red shirts this year. More feminine and sexy, the shirts are designed to be worn even after the World Cup season.
Sportswear brands such as Kappa and Fila also present casual red t-shirts without any Red Devils or World Cup slogans so that they can be worn without feeling self-conscious afterward.
“This year, the World Cup cheer look is expected to be bolder and more varied compared to 2002 and 2006, from simple red t-shirts to reformed t-shirts and unique accessories,” said Gang Chu-gyung, a PR official at Shinwon Group.
The easiest way of reforming a boring red shirt into sexy gear would be either cutting the neck line deeper to turn it into an off-shoulder top or shortening the total length to turn it into a crop top.
“If the red color is too much for you, match a red striped shirt with beige or white shorts. But remember to match red sneakers or bags to complete the red look,” added Gang.
By Park Min-young (claire@heraldm.com)
The choice is yours, as numerous kinds of red t-shirts become available at stores as more and more companies are jumping in on the World Cup marketing craze.
Even the so-called “official” 2010 World Cup t-shirt is created by two different groups.
The first, authorized by the Korean Football Association is a basic red round-neck t-shirt with this year’s slogan “The Shout of Reds, United Korea,” splashed across the front in white.
The phrase was co-created by the Korea Football Association, Hyundai Motor and Red Devils supporter groups. The shirt is being sold exclusively at Homeplus discount outlets.
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| A feminine World Cup cheer look by Si (left) and official 2010 World Cup T-shirt authorized by the Korean Football Association. |
“The T-shirt has a “#” shaped pattern in the front, which symbolizes the undefeated record of King Gwanggaeto the Great of the Goguryeo Kingdom,” said Kim Seung-ho, a marketing team official at Hyungji.
Both of the “official” T-shirt makers claim that they are succeeding the famous official slogans “Be the Reds” in 2002 and “Reds Go Together” in 2006.
Women’s fashion brands such as Besti Belli and Si of Shinwon Group broke away from dull and square t-shirts and offer various styles of red shirts this year. More feminine and sexy, the shirts are designed to be worn even after the World Cup season.
Sportswear brands such as Kappa and Fila also present casual red t-shirts without any Red Devils or World Cup slogans so that they can be worn without feeling self-conscious afterward.
“This year, the World Cup cheer look is expected to be bolder and more varied compared to 2002 and 2006, from simple red t-shirts to reformed t-shirts and unique accessories,” said Gang Chu-gyung, a PR official at Shinwon Group.
The easiest way of reforming a boring red shirt into sexy gear would be either cutting the neck line deeper to turn it into an off-shoulder top or shortening the total length to turn it into a crop top.
“If the red color is too much for you, match a red striped shirt with beige or white shorts. But remember to match red sneakers or bags to complete the red look,” added Gang.
By Park Min-young (claire@heraldm.com)
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답글삭제Deck yourself out in World Cup cheer gear The country is heating up for the much-anticipated game against Greece on Saturday night, Korea’s first 20..