서울리빙디자인페어 2010

'Touch' theme of biggest design fair

 

Korea's biggest interior design fair is back with a fresh new theme called "Touch."

The 16th "Seoul Living Design Fair" kicks off today at COEX in Samseong-dong and will run for five days until Monday.

More than 200 interior firms and designers are showcasing their newest designs in furniture, fabrics, built-in home appliances, tableware, kitchen and bathroom products, lights, decorations, landscaping and books.

"This fair adopted the concept of 'High Touch,' which was suggested by American futurologist John Naisbitt and offers designs in which high-tech functions and emotions co-exist," said the organizers.

Divided into three divisions - "Living Trends & Culture," "Designer's Choice" and "Salon de Living Arts" - the fair is ready to touch every visitor.

Regular visitors are likely to spend most of their time at the "Living Trend & Culture" division. It displays affordable items that can immediately brighten up one's home.

If you are not sure what to choose, stop by at the "Designer's Choice Zone" to get tips about the latest style.

Here, some of the nation's top designers, including interior design firm Robin Hill's director Jeong Se-ryeong, fashion designer Seo Jeong-gi and garden designer An Sang-su show off their hybrid designs and great sense for decorating living rooms.

"Salon de Living Arts" zone is only open to buyers and VIPs.

High-end furniture, home appliances and automobile makers like Samsung Electronics, Gookbo Art, Husler Nest, La Chaise, Swarovski and BMW collaborated with famous artists to create rooms and lounges furnished with their products and artworks.

In addition to the exhibitions, seminars on "Emotional Marketing" will also take place at the fair.

The fair runs through March 29 at COEX Hall A and B in Samseong-dong, southern Seoul. Opening hours are 11 a.m. to 7 p.m. Tickets are 9,000 won for regular visitors and 7,000 won for buyers when registered on-line in advance, and 15,000 won at the door. No admittance to those under 10 years of age.

For more information, call (02) 2262-7191 or visit www.livingdesignfair.co.kr

(claire@heraldm.com)

By Park Min-young