2009.3.2
Talented young designers from Seoul are showcasing their whimsical works at one of the most stylish cities in the world: New York.
It is a part of the "Destination: Design" project of New York's Museum of Modern Art, in which the museum is displaying and exclusively selling creative works by up and coming designers from all over the world.
The MoMA design store chose Seoul as the sixth destination for the project, which first opened in 2005 and takes place twice every year. It has already showcased designs from five cities including Tokyo, Berlin and Buenos Aires.
The current collection called "Destination: Seoul," covers 75 products used in everyday life such as housewares, toys, books and accessories. The creative items are contemporary, but are based on Korean culture and are usually found only in Korea.
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"We were aware of Korea's superb cars and electric devices, but never realized it had so many talented designers with brilliant ideas," said Bonnie Mackay, the creative and marketing director of MoMA Retail at the launching party of the project earlier this month in New York.
A design group "Second Hotel" punched holes in spoons to make "spooners," which are spoon-shaped bottle openers. It portrays the common practice in Korea of opening beer bottles with spoons when a bottle opener is not available.
Chang Hui-eun created "Kimchi Magnet Sets" featuring different kinds of kimchi such as stuffed cucumber kimchi, radish kimchi, and cabbage kimchi. Chang also made "Korean Meal Business Card Holders" which have three dimensional ramen noodles being scooped up by a pair of chopsticks and a dinner setting of "galbi," or Korean beef, and soju.
Kim Jeehee's "Ten Symbols Umbrella" features "Sibjangsaeng," or ten symbols of longevity which is a traditional theme in Korea. The 10 symbols - sun, mountain, stone, water, cloud, pine tree, herb of eternal youth, turtle, white crane and deer - are vividly painted on the umbrella.
The items are exclusively sold through MoMA. Prices range from $3-$108 and can be purchased at the MoMA store in New York's SoHo district, or at the gallery's online store. Some of the products are already sold out, according to the MoMA.
"Destination: Seoul" was developed in collaboration with Hyundai Card, the Korea Institute of Design Promotion and Design Seoul Headquarters of the Seoul Metropolitan Government.
By Park Min-young
(claire@heraldm.com)
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